A media kit is one of your gateways to working with potential advertisers and brands as a blogger.
What is a media kit?
It’s a document that shows key facts and blog stats aimed at advertisers, marketers and brands you would like to collaborate with. Your media kit can include prices for your time and services.
What should be in your media kit?
Biography – your potential clients want to know about you and your blog. Remember to include how old your blog is, what you write about and who your blog readers are.
Photographs – Use a headshot or photograph of yourself, your blog logo, tagline and other recent blog post photographs.
Statistics – This is something they will be interested in. Include your subscribers on your blog and email, social media, monthly views, visitors and reader information.
Graphs – Show these statistics in a graph. Show your monthly growth per category or criteria as well.
Opportunities – Show how they can work with you, which ad space you are selling and how much it costs.
Testimonials – Link to previous sponsored posts, brands and collaborations you’ve already done.
Contact Details – Let them know how they can get a hold of you to work with you.
Media Kit Checklist:
- Blog Name
- Blog URL
- Blog Logo
- Blog Tagline
- Your profile picture/ headshot
- Your biography
- Your blog’s mission statement
- A short description of your blog
- Your target audience information
- Your followers across various platforms
- Your monthly visitors and page views
- How you can benefit their brand
- List of your accomplishments
- Your portfolio
- Frequently asked questions
- How they can work with you
- Policies, terms and conditions
- Contact information
Where to find media kit examples:
- Don’t forget to tell your potential collaborators why they should want to work with you.
- Keep your media kit as short as possible (Between 2 and 10 pages).
- Take your time designing your media kit.
- Update it regularly.
- Make it accessible for possible brand collaborators.
- Don’t send it to those who aren’t asking for it.
- Use the same font, colour and design as you use in your blog to reinforce brand identity.
Do you have a media kit? Have you heard of a media kit before or is this your first time? Did you design your own media kit or did you hire a designer? Let me know by commenting below!
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