We’re all looking for new readers and followers on our blogs, but what about our existing ones? It’s easy to forget about them when we’re pursuing new followers. Newsletters allow you to engage with your readers on another platform and motivates them to revisit your blog again and again.
Do you need a newsletter?
Email newsletters allow you to send your message directly to your reader, thus forming a closer bond with them. It also allows you the opportunity to make your reader feel special and gives them an in to your exclusive club. There’s the added bonus of advertising your blog, site or products tastefully, of course.
What kind of newsletter do you want to send?
Which topics would you like to include in your newsletter? Which products would you like to highlight? How often would you like to send your newsletter? Don’t make it too promotional or catalogue like. Make sure you send helpful, educational and fun information with a bit of promotion in between.
Remind your readers to subscribe to your newsletter.
Spice up your subject line.
A catchy subject line will get your reader to open your email and read your newsletter.
Keep your newsletter design clean and legible.
Incorporate links into your newsletter.
Your reader probably doesn’t have all day to read the newsletter so direct them to your shop, blog or website.
Allow them to unsubscribe at any time.
Make sure your unsubscribe icon is visible.
Choose a newsletter provider:
KeriLynn Engel has written a very comprehensive post on which email newsletter service provider is best for your blog. Check it out on Webhosting Secrets Revealed.
How to set up a newsletter on Mail Chimp:
- Click on the Mail Chimp link above and sign up for an account.
- Go to your email and activate your Mail Chimp account.
- Click list on the top menu and create a list. You can start with a master list for your readers to sign up to and segment it later. You can also import email addresses that you already have in a database.
- Create a sign up form.
- Build and design it to your taste. Incorporate your blog colour palate and choose your font.
- Choose a template to start designing your first newsletter.
- Click on campaign and follow the prompts.
- Go to customize on your blog’s home page.
- Select widgets on the left of your blog.
- Click sidebar and add a widget.
- Scroll until you find the MailChimp Subscriber Pop Up.
- Go back to MailChimp Lists and create a Subscriber Pop Up.
- Choose one of the templates. I chose the one with the header image and added one in my blog’s brand by selecting the content tab.
- When you are satisfied click view code on the bottom right area of the page.
- Copy and paste the code into the space on WordPress customize and click save.
There you have it! Your new subscriber form will pop up on your home page of your blog and you’ll be well on your way to building an awesome network beyond your blog.
Do you have a newsletter? What do you admire about other newsletters? What newsletter provider do you use? Was this post helpful? Let me know by commenting below!
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